Cross-Border Engine About ← Back to home

About Cross-Border Engine

Operated by Feihe Cross-border E-commerce (Guizhou) Co., Ltd.

Most people selling across borders alone do not fail at selling. They fail at the twelve jobs wrapped around selling — researching a product, costing it to the destination, writing a listing that converts, finding buyers, keeping the paperwork straight. Cross-Border Engine exists to take those twelve jobs off one person's desk.

Who we are

Cross-Border Engine (跨境引擎) is an operations platform for cross-border sellers, built and run by Feihe Cross-border E-commerce (Guizhou) Co., Ltd. It is not a marketplace and we do not sell goods ourselves. We build the workbench, and you keep the business.

Our company registration number, registered address and tax details are available in writing on request from [email protected], and appear on every invoice. We would rather hand you verifiable details than print an address we have not confirmed on a marketing page.

The problem we actually solve

If you run cross-border commerce alone, the constraints are concrete and they compound:

You pick products on instinct, because real demand data costs either money or hours you do not have.
You cannot see the true cost until after the sale — freight, payment fees, return rates and exchange rates each move the margin.
Listing work never ends: titles, attributes, images, translations, per-platform field rules.
Buyers are found by luck, and the ones you do find are not written down anywhere.
Repeat purchase is an accident, because nobody tracks who bought what and when.

Each of these is a repeated task with a defined structure. That is exactly what software should absorb — so that your hours go into the decisions only you can make: which product, which market, which price.

What is in the workbench

Sourcing & selectionProduct research across marketplaces, domestic supply-price comparison, demand signals and a selection workspace that records why a product was kept or dropped.

Costing & pricingLanded cost to the destination including freight, payment fees, return allowance and live exchange rates, then target-margin pricing in the platform's own currency.

Content & listingListing copy generation, image preparation, per-platform field packages, and a publish checklist that mirrors each platform's requirements.

Market intelligence181 platform entry points across overseas marketplaces, overseas sourcing, overseas media, domestic sourcing and import channels — plus a 16-source regulatory risk monitor covering 7 regions and 4 hazard categories.

Acquisition & follow-upLead capture, outreach workflows, buyer records and repeat-purchase tracking, so a contact is an asset instead of a memory.

Operations & profitOrder and logistics monitoring, a profit dashboard that reconciles fees against price, and exports you can hand to an accountant.

How we handle data — the short version

Full detail is in the Privacy Policy, but three commitments matter enough to state here:

Your content is yours. Products you research, copy you generate, buyers you record — you can export or delete all of it, and we never sell it or use it to train a model of our own.
We do not fabricate data. When a source is unavailable we say so and show the gap. A number we cannot verify is not shown as a number.
Nobody but the system administrator can read your credentials. Passwords are stored as salted PBKDF2-SHA256 hashes; third-party keys live in root-only files outside the web root.

What we do not claim

Honesty is cheaper than disappointment later, so:

We do not guarantee that a product will sell, a price will hold, or a listing will be accepted.
We do not promise uninterrupted uptime — some features depend on third-party platforms and model providers we do not control.
We are not a substitute for your accountant, customs broker or lawyer.
We do not have a large support organisation; you will usually be talking to the people who built the thing.

Contact

In-appSign in and use the support widget (bottom-right)

Email[email protected] — replies within 1–2 business days

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